Question

When advertisers try to change your attitudes about their products or services, in which component of your attitude are they really most interested?

1) cognitive
2) evaluative
3) affective
4) behavioral

Answer 1

Advertisers are most interested in the affective component of your attitude when trying to change your attitudes about their products or services.

Step-by-step explanation:

When advertisers try to change your attitudes about their products or services, they are primarily interested in the affective component of your attitude. The affective component refers to the feelings or emotions associated with the attitude. Advertisers aim to create positive emotions and associations with their products or services, which can influence your attitudes and lead to favorable evaluations.