Question

Delacroix shoes produces top-quality high-fashion shoes, designed for the person concerned about style. Delacroix gives only a few preferred retailers in a given market area the right to market its product. Delacroix shoes uses __________ distribution.

Answer 1

Delacroix Shoes uses selective distribution, giving only a few chosen retailers the right to sell its product, maintaining the brand's high-quality image.

Step-by-step explanation:

Delacroix Shoes employs a selective distribution strategy to market its high-quality, high-fashion shoes. This method involves choosing a limited number of preferred retailers in a given area to sell their product exclusively. This approach is beneficial for maintaining a brand's prestigious image and ensuring that the product is associated with high-quality retail environments.

Selective distribution allows Delacroix to exercise greater control over how its products are marketed and sold, ensuring consistency in customer experience. This strategy contrasts with mass distribution methods, such as intensive distribution, where products are sold through numerous outlets to reach a broader audience. By choosing selective distribution, Delacroix creates an exclusive and upscale perception of its brand, which aligns with the personal style concerns of its target market.