Final answer:
During the Middle Ages, the rise of the merchant class became popular as wealth spread to more segments of the population.
Step-by-step explanation:
The subject of your question is history. During the Middle Ages, the rise of the merchant class became popular as wealth spread to more segments of the population. In Northern and Central Italy, the new mercantile governing class adapted the feudal aristocratic model and saw a rise in the urban communes. The expansion of new territories and markets, as well as the availability of exotic goods and spices, allowed for the progress of a wealthy merchant class in Europe.