Final answer:
A joint venture is an alliance where firms combine resources, with each firm owning a different percentage, to create a competitive advantage.
Step-by-step explanation:
The type of alliance where two or more firms combine complementary resources to form a new company in which each firm owns a different percentage is called a joint venture.
In a joint venture, the participating firms collaborate to leverage their strengths and create a competitive advantage. The ownership percentage of each firm may vary depending on their contribution to the venture.
For example, Company A and Company B may form a joint venture to develop and market a new product. Company A may provide the technology and intellectual property, while Company B contributes the manufacturing and distribution capabilities. Both companies share the ownership of the joint venture, allowing them to benefit from the combined resources and expertise.