Question

In a(n) _____ strategic alliance, firms share some of their resources from different stages of the value chain for the purpose of creating a competitive advantage.

a.horizontal complementary
b.vertical complementary
c.competition-reducing
d.uncertainty-reducing

Answer 1

In a horizontal complementary strategic alliance, firms share resources from different stages of the value chain to gain a competitive advantage.

Step-by-step explanation:

In a horizontal complementary strategic alliance, firms share some of their resources from different stages of the value chain for the purpose of creating a competitive advantage. This type of alliance involves firms that are in the same industry but not direct competitors.