Question

In the context of symbolic consumer behavior, which of the following statements is true of cultural principles?

a. Marketers make products in ways that are inconsistent with cultural principles.
b. Cultural principles are explicitly stated in cultural categories.

c. Consumers use products in ways that are inconsistent with cultural principles.
d. Cultural principles give meaning to products.

e. Cultural principles stay constant with time.

Answer 1

Cultural principles give meaning to products in the context of symbolic consumer behavior.

Step-by-step explanation:

In the context of symbolic consumer behavior, cultural principles give meaning to products. The way people use and interpret products is influenced by cultural principles. For example, certain colors, symbols, or designs may have specific cultural meanings that impact how a product is perceived or valued. Cultural principles are not constant with time and can change as societies evolve and adapt.