Question

What are the various influences on consumer behavior, and why are these influences categorized as internal and external factors? Provide an example and a diagram to substantiate your answer.

A) Consumer behavior is influenced solely by internal factors.
B) Consumer behavior is influenced solely by external factors.
C) Consumer behavior is influenced by a combination of internal and external factors.
D) Consumer behavior is not influenced by any factors.

Answer 1

Consumer behavior is influenced by a combination of internal and external factors. Option C

What is consumer behavior?

Numerous internal and external factors interact to influence consumer behavior. Personal traits and attitudes are examples of internal factors that are unique to each person. Cultural, social, and economic influences are examples of external factors that originate from the larger environment.

When a consumer chooses to buy a smartphone, for example, social influences and marketing tactics combine with internal factors like budget and personal preferences. The intricate process of consumer decision-making is shaped by the interaction of internal and external factors, demonstrating the diversity of influences on consumer behavior.