Final answer:
Normative ethics is the study of the general nature of morals and specific moral choices individuals make.
Step-by-step explanation:
The study of the general nature of morals and of the specific moral choices individuals make is called normative ethics. Normative ethics is a branch of philosophy that focuses on moral behavior and establishes criteria or principles for identifying norms and standards to guide correct behavior. It offers systematized accounts of morality that provide standards and norms of right conduct.