Question

DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and non-alcoholic), Food products (Noodles and Canned Foods) and Personal Care Items. They had been operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your knowledge of marketing strategy, advise DUNA INCORPORATED on the most appropriate course(s) of action and the implications of any such actions.

Answer 1

DUNA INCORPORATED should conduct a strategic analysis to determine which aspects of their business to keep, restructure, sell, or invest more in based on the Nigerian market. They can use a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The analysis will help them make informed decisions about their business strategy.

Step-by-step explanation:

Based on the information provided, DUNA INCORPORATED should consider a strategic analysis to determine which aspects of their business to keep, restructure, sell, or invest more in. One approach they could take is conducting a SWOT analysis (strengths, weaknesses, opportunities, threats) to assess their current position in the Nigerian market. This will help them identify areas of strength and potential growth opportunities, as well as weaknesses and threats that they need to address.

For example, they may find that their non-alcoholic beverages have been performing well and have great growth potential. In that case, they can consider investing more resources into the production and marketing of these products. On the other hand, they may find that their alcoholic beverages are facing stiff competition or have limited demand due to religious reasons. In this case, they may need to reevaluate their strategy and possibly consider selling or restructuring that aspect of their business.

By conducting a thorough analysis of their business, DUNA INCORPORATED can make informed decisions about which aspects to focus on, which to improve, and which to potentially divest from. This strategic approach will help them maximize their opportunities in the Nigerian market while minimizing risks and ensuring long-term growth.