Question

A ________ is one in which a retailer introduces a new retail format directed toward a market segment that's not currently served by the retailer.

1) retail format growth opportunity
2) market penetration growth opportunity
3) diversification growth opportunity
4) market expansion growth opportunity
5) wholesale format development growth opportunity

Answer 1

The correct answer is 3) diversification growth opportunity. This is when a retailer introduces a new retail format targeted at a market segment that is not currently served.

Step-by-step explanation:

The correct answer is 3) diversification growth opportunity.

A diversification growth opportunity is when a retailer introduces a new retail format targeted at a market segment that is not currently served by the retailer. This strategy allows the retailer to expand its customer base and reach new markets.

For example, a clothing retailer that primarily sells men's clothing may decide to open a new retail format targeting women's clothing. This would be a diversification growth opportunity, as the retailer is entering a new market segment that it was not previously serving.