Question

to get a better sense of what customers want, social media marketers will often cross-reference customer opinions of the firm's products with _______.

Answer 1

Social media marketers often cross-reference customer opinions of a firm's products with satisfaction surveys to understand what customers want.

Step-by-step explanation:

Social media marketers often cross-reference customer opinions of a firm's products with satisfaction surveys. These surveys allow marketers to gather feedback and understand what customers want. For example, a satisfaction survey may ask customers to rate their experience with the firm's products on a scale of 1 to 3 - very satisfied, somewhat satisfied, or not satisfied. This information helps marketers make data-driven decisions to improve and cater to customer preferences.