Question

What is a company's most direct tie to the customer?

A) the product
B) the salesperson
C) the parent company
D) the retail outlet
E) the distributor

Answer 1

The most direct tie a company has to the customer is through the salesperson, who interacts with customers and represents the company.

Step-by-step explanation:

The most direct tie a company has to the customer is through the salesperson. The salesperson is the individual who directly interacts with the customers and represents the company. They are responsible for understanding the customer's needs, promoting the product or service, and building relationships. The salesperson acts as the face of the company and has the most direct influence on the customer's experience and perception of the company.