Question

Rebecca is the CEO and founder of a start-up health food company. To improve customer responsiveness in her company, she can:

a. make personal phone calls to five customers per week thanking them each time they purchase products from the company.
b. prioritize efficiency and cost controls above all corporate initiatives and incentivize employees to cut costs whenever possible.
c. design a bonus program that rewards the engineer or technical researcher that develops the best tasting health food each quarter.
d. develop a total quality management (TQM) system in the company.

Answer 1

To improve customer responsiveness in her company, Rebecca can make personal phone calls to customers, design a bonus program, and develop a total quality management system.

Step-by-step explanation:

To improve customer responsiveness in her company, Rebecca can take several steps:

1. Make personal phone calls to five customers per week to thank them for their purchases.
2. Design a bonus program that rewards the engineer or technical researcher that develops the best tasting health food each quarter.
3. Develop a total quality management (TQM) system in the company.

These actions demonstrate a focus on customer satisfaction, quality improvement, and employee motivation, which are all important factors in enhancing customer responsiveness in any business.