Question

A match between the self-concept of a target market, the characteristics of an advertising spokesperson, and the image of a brand can be projected by the _____ to measure self-concept of individuals.

a. psychographics approach
b. affective choice method
c. market diffusion measurement
d. semantic differential approach

Answer 1

The psychographics approach is used to project a match between the self-concept of a target market, the characteristics of an advertising spokesperson, and the image of a brand.

Step-by-step explanation:

A match between the self-concept of a target market, the characteristics of an advertising spokesperson, and the image of a brand can be projected by the psychographics approach to measure self-concept of individuals. The psychographics approach involves analyzing and measuring the psychological attributes, attitudes, and values of consumers, which can include personality traits, lifestyle, and social class. This approach is particularly relevant in marketing and advertising strategies as it helps to align the brand's messaging with the target audience's inner drives and motivations.