Question

The concept behind ____ is simple. Align the supplier's resources with its customers in a manner that increases both customer satisfaction and supplier profits

a. Gap Analysis
b. CRM
c. Logistics channels
d. CPFR
e. Nodes

Answer 1

CRM is a concept that focuses on aligning a supplier's resources with its customers to increase customer satisfaction and supplier profits.

Step-by-step explanation:

The concept behind CRM (Customer Relationship Management) is simple. It aims to align the supplier's resources with its customers in a manner that increases both customer satisfaction and supplier profits. CRM involves implementing strategies, technologies, and processes to manage and analyze customer interactions and data throughout the customer lifecycle.