Question

Consider your favorite brand or company. Discuss the following key consumer-behavior questions marketers should ask in terms of who, what, when, where, how, and why: Who buys the product or service?

Answer 1

Marketers should ask who the target audience is, and understand their demographics, behaviors, and preferences. This information helps tailor marketing strategies and identify new market segments.

Step-by-step explanation:

A key question that marketers should ask when considering who buys their product or service is, 'Who is the target audience?' Understanding the demographics, behaviors, and preferences of the target audience is crucial for effective marketing strategies. For example, if a company's favorite brand is a luxury clothing brand, they would want to target individuals with a higher income level and a desire for high-quality fashion.

By identifying the target audience, marketers can tailor their messaging, advertising, and product offerings to better meet the needs and wants of their customers. Additionally, understanding who buys their product or service can help marketers identify new market segments and opportunities for growth.

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