Question

Which of the following is an example of an attitudinal goal?

a - Increase brand perceptions of "a brand like me" by 10%
b - Earn 600 leads for a real-estate agent
c - Increase market share by 6%
d - Generate 250,000 impressions

Answer 1

a - Increase brand perceptions of "a brand like me" by 10%. An attitudinal goal refers to a goal related to changing people's attitudes or perceptions. The example of an attitudinal goal given in the options is to increase brand perceptions of 'a brand like me' by 10%.

Step-by-step explanation:

An attitudinal goal refers to a goal related to changing people's attitudes or perceptions. Out of the given options, the example of an attitudinal goal is option a - Increase brand perceptions of 'a brand like me' by 10%. This goal aims to change people's perception of a brand, which is an attitudinal change. To achieve this goal, strategies such as targeted advertising, customer testimonials, and brand positioning can be implemented.