Final answer:
When Sona gives the results of her analysis of conversion rates to her boss, Craig, she is assuming the role of a business analyst. A business analyst is responsible for analyzing data and providing insights and recommendations to assist with decision-making and business strategy.
Step-by-step explanation:
When Sona gives the results of her analysis of conversion rates to her boss, Craig, she is assuming the role of business analyst. A business analyst is responsible for analyzing data and providing insights and recommendations to assist with decision-making and business strategy. They help identify trends, patterns, and opportunities, which can inform important decisions.