Question

An activity associated with the customer relationship management process is

a. Designing a distribution network to deliver goods on time
b. Tailoring goods and services to meet the needs of customer groups
c. Designing manufacturing processes to create goods that customers want
d. Designing and implementing customer response procedures
e. Developing cross-functional product teams that include customers and suppliers

Answer 1

The correct activity associated with the customer relationship management process is designing and implementing customer response procedures.

Step-by-step explanation:

The correct option associated with the customer relationship management process is d. Designing and implementing customer response procedures.

Customer relationship management process refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving sales growth. Designing and implementing customer response procedures is a crucial component of this process as it involves creating systems and protocols for effectively addressing and responding to customer inquiries, complaints, and feedback.