Question

The most effective advertising strategy for an extension emphasizes the parent brand.

a) true
b) false

Answer 1

The most effective advertising strategy for an extension emphasizes the parent brand.

Step-by-step explanation:

The most effective advertising strategy for an extension emphasizes the parent brand is TRUE. When promoting an extension, it is important to leverage the existing brand recognition and reputation of the parent brand. This helps to establish credibility and trust with the target audience. By highlighting the connection to the parent brand, consumers are more likely to be interested in and receptive to the extension's offerings.