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Starbucks opened its first store in Uruguay in April 2018. This would be an example of which competitive growth strategy?

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User Sanu
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Final answer:

Starbucks' opening of its first store in Uruguay in 2018 is an example of a geographic diversification growth strategy.

Step-by-step explanation:

The opening of Starbucks' first store in Uruguay in April 2018 is an example of an expansion/growth strategy. Specifically, it represents a geographic diversification strategy.



Starbucks is expanding its operations into a new market, Uruguay, which it previously did not serve. By entering Uruguay, Starbucks aims to attract new customers and increase its market share in that country. This strategy allows Starbucks to tap into new customer segments and potentially increase its revenue and profitability.



Notably, geographic diversification can help a company reduce its dependence on a single market and spread its risk across multiple markets.

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User Tekkerue
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