Question

Generally speaking, a company has little control over media. To compensate for this lack of control, many companies utilize:

1) Advertising
2) Public relations
3) Social media
4) Marketing

Answer 1

Companies can compensate for their lack of control over the media by (option2) Public relations.

Step-by-step explanation:

Public relations (PR) is a tool that companies use to manage and shape the perception of their brand or image in the public eye. Unlike advertising, where a company pays for space to promote its message, public relations involves efforts to create a positive image through media coverage, press releases, events, and other non-paid methods.

PR allows a company to influence public opinion without having direct control over the media, making it a valuable tool for managing the narrative around the company. While advertising, social media, and marketing are also important, public relations specifically addresses the challenge of limited control over media coverage.

So, the answer is option 2.