Question

Prior to 2004, Nokia launched different cell phone products in different countries at different times. Nokia also used different advertising images and messages in different countries. Which approach to the world marketplace was Nokia using?

1) Global marketing approach
2) Localized marketing approach
3) Standardized marketing approach
4) Segmented marketing approach

Answer 1

Nokia was using a localized marketing approach.

Step-by-step explanation:

Nokia was using a Localized marketing approach prior to 2004. In this approach, the company launched different cell phone products in different countries at different times, and also used different advertising images and messages in different countries. By tailoring their marketing strategies to suit the specific needs and preferences of each local market, Nokia aimed to maximize its sales and market share in those regions.