Final answer:
Market share quotas measure the percentage of the overall market that a company has captured with its sales.
Step-by-step explanation:
The most popular type of sales quotas is Market share quotas. Market share quotas measure the percentage of the overall market that a company has captured with its sales. It is an important metric for companies to track as it helps them understand their competitive position and evaluate their performance in relation to their competitors. For example, if a company sets a market share quota of 30% and they currently have 20% market share, they will need to increase their sales to meet the quota.