Question

Before traveling to the store, a customer calls to check if a particular sweater is in stock in a size medium. The answering sales associate confirms that it is. Upon arrival, however, the customer discovers that a medium sized sweater is not available. The customer paid for parking and is extremely upset. What should the responding sales associate do?

Answer 1

A seller of goods can reassure a possible buyer facing imperfect information by providing clear product information, offering a return policy, and displaying customer reviews.

Step-by-step explanation:

When faced with imperfect information, a seller of goods can reassure a possible buyer through various ways:

1. Providing clear and accurate product descriptions and specifications, including size charts, material information, and measurements.
2. Offering a satisfaction guarantee or return policy, ensuring that the buyer can return the item if it does not meet their expectations.
3. Displaying customer reviews and ratings, allowing the buyer to see the experiences and feedback of previous customers.