Final answer:
Customer retention involves conveying to the customer that they are more than just a business contact. This statement is true.
Step-by-step explanation:
Customer retention involves conveying to the customer that they are more than just a business contact. This statement is true. Customer retention refers to the strategies and actions taken by a business to keep its customers loyal and satisfied. It goes beyond simply completing transactions and emphasizes building relationships with customers. By conveying to the customer that they are valued and important, businesses can increase customer loyalty and encourage repeat purchases.