Question

A main point of the reading on algorithmic bias in marketing is:

a) Coders frequently intend to produce biased algorithms.
b) Companies aim to benefit from biased algorithms.
c) There is unfortunately nothing that can be done about algorithmic bias.
d) Biased training data is a major source of algorithmic bias.

Answer 1

The main point of the reading on algorithmic bias in marketing is that biased training data is a major source of algorithmic bias.

Step-by-step explanation:

The main point of the reading on algorithmic bias in marketing is that biased training data is a major source of algorithmic bias. Algorithms used in marketing can be unintentionally biased due to the data they are trained on. For example, if a dataset used to train an algorithm contains biased information, such as historical data that reflects existing discrimination or social biases, the algorithm may produce biased results.