Question

Real Reward User Flow Campari America used Kiip, a San Francisco firm that places ads in mobile apps, to promote its Skyy vodka. They are hoping that targeting people primarily based their location in

Answer 1

Campari America utilized Kiip, a San Francisco-based mobile advertising platform, to promote Skyy vodka by targeting users primarily based on their location.

Step-by-step explanation:

Campari America: This is the company that initiated the advertising campaign. It's a key player in the alcoholic beverage industry.

Kiip: Kiip is a San Francisco firm specializing in mobile advertising. It's a crucial component of the user flow, as it facilitated the promotion of Skyy vodka.

Skyy Vodka: The specific product being promoted. In this context, the focus is on advertising Skyy vodka.

Targeting Based on Location: The strategy involves directing the campaign towards users based on their geographical location. This could enhance the effectiveness of the ad by reaching a relevant audience.

Mobile Apps: Kiip's platform operates within mobile apps. This indicates that the promotion was carried out in the mobile environment, reaching users through apps on their devices.