For this exercise, respond to the following questions as if you were a salesperson for your selected company. Be sure to include rationale, supporting evidence and/or citations for your responses. Positioning Positioning of products and service in an industry, market, and towards customer targets is a key element of sales effectiveness. It encompasses the actual products and services, pricing, promotional activity, distribution, and customer service. Think of a company that you know well and outline how they are positioned in the primary market in which they sell