Question

Which of the following is the main idea behind mass marketing?

O Target markets have distinctive needs.
O Selling is easier to target markets.
O Making one product is easier than making a bunch.
O Products need to be tailored to small groups.

Answer 1

Mass marketing focuses on selling to a wide audience with a single product or advertising campaign.

Step-by-step explanation:

The main idea behind mass marketing is that selling is easier to target markets when a single product or message is created and distributed to a wide audience. Mass marketing focuses on reaching a large number of potential customers with a uniform product or advertising campaign, rather than tailoring products to specific small groups. This approach is based on the assumption that the target market has similar needs. For example, a soft drink company might create a single beverage flavor and market it to a broad audience, rather than creating different flavors for different target groups.

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