Final answer:
Eric should pursue a franchise to open a shoe store with his friend, as it offers established brand recognition and proven success.
Step-by-step explanation:
Eric should pursue Option B: Franchise to open a shoe store with his best friend. In a franchise, Eric and his friend would enter into a contractual agreement with an existing shoe store brand, allowing them to use the brand name, products, and business model. This offers the advantage of established brand recognition, marketing support, and proven success of the franchise.
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