Final answer:
The question relates to a consumer's brand loyalty to Revlon, indicating a preference to use its products over competitors. It demonstrates the importance of company's brand loyalty in maintaining customer base and market share.
Step-by-step explanation:
The question is asking about a consumer's loyalty to a particular brand, in this case, Revlon. When a consumer like Hilda consistently chooses Revlon products over competitors, despite there being many other options available, it indicates a strong brand loyalty towards Revlon. Brand loyalty is often the result of customer satisfaction, a connection with the brand's image, or long-standing habits. Companies strive to achieve and maintain brand loyalty, as it leads to repeat purchases and can protect the brand's market share against competitors.