Final answer:
An impulse buy is influenced by the affective component of an attitude.
Step-by-step explanation:
The impulse buying behavior of a consumer is mainly influenced by the affective component of an attitude. The affective component of an attitude refers to the emotional response or feelings that are associated with a particular product or service. In the context of impulse buying, consumers may act on their emotions or desires without much rational thinking or consideration of the cognitive or conative components of their attitudes.
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