The term "comrade" in the context of George Orwell's "1984" is used as a political and ideological term within the Party's totalitarian regime. In this context, "comrade" is used to address fellow members of the Party. It signifies solidarity and loyalty to the Party and its principles. It's a way of reinforcing the collective identity and conformity expected from Party members, as they are all supposed to be united in their devotion to Big Brother and the Party's ideology. It emphasizes the absence of individualism and the constant surveillance and control that permeate the society of "1984."