Question

I. Short-Answer Questions

1. When we deconstruct advertising, we identify the target audience. What does identifying the
target audience tell us about the kind of narrative the advertising contains? What might the
narrative show us about prejudice or stereotypes? Give an example from the course or your
own experience. (5 points)

Answer 1

By identifying your ideal consumer, your business can: Develop a winning brand identity. When you know your target audience, you can create a brand identity that speaks to their core values. This helps ensure your brand resonates with them.