Question

When Carter decided to start a luxury cologne company, he hired a wealthy

aristocrat from France as his primary spokesperson. Which aspect of the marketing
mix focuses on this action?
(1 point)
O positioning
O price
O unique selling proposition
O personal selling

Answer 1

Answer: Personal Selling.

Step-by-step explanation:

Personal Selling. Personal selling focuses on the direct communication and relationship building between the company and the customer. In this case, Carter hired a wealthy aristocrat from France to be the spokesperson for his cologne company, which is an example of personal selling.