Question

How would you categorize the following statement?

The CompuWatch is the most accurate, stylish watch in the whole world! Only the smartest people wear this watch.

Appeal to emotions
Appeal to logic
Appeal to authority

Answer 1

Appeal to emotions.

It does not appeal to any sort of authority and there is no factual evidence or logic to back the statement up. However, it appeals to emotion when it states “only the smartest people wear this watch.” It appeals to the buyers emotions and makes them want to buy it.