Question

IN the light of Nike Case, identify the following:

Nike company marketing management.
Nike is following marketing orientation rather than a product orien
Nike's competitive advantage as a market leader.. identify Nike e
opportunities through the scanning tools.

Answer 1

Nike company follows brand recognition marketing strategy.

Nike focuses on market trends rather than product features.

Step-by-step explanation:

Nike has great brand image among its customers. It focusses on its brand and launches new products with heavy R&D experiences. The management of Nike focus on market orientation rather than product orientation. It identifies the market trends and then customizes its product according to customers needs.