Disruptive innovation starts with a new company identifying a gap in the market that has been neglected, or a segment of the population that has traditionally been overlooked. General Electric is one of the best disruptive innovation examples. It is an American multinational conglomerate based in Connecticut. General Electric is considered a disruptive innovation company example because it founded the first Radio Corporation in 1919 and pioneered electric motors, electric lamp manufacturing, and lighting fixtures. General Electric is the company behind the establishment of international radio stations and the manufacturing of radio sets. The company also made the first TV broadcast demonstration. Indeed, General Electric owes most of its innovative technologies to the research of scientists like Thomas Edison and Michael Faraday, who discovered electricity. Nonetheless, the world would have been a much darker place without the