Question

Dollar General sells convenience items such as light bulbs, laundry detergent, and milk at a lower price than a customer pays at a grocery store, but the company is still able to maintain satisfactory profit margins. Dollar General is an example of _______ in the convenience store industry.

Group of answer choices
a. reengineering
b. cost leadership
c. production innovations
d. efficient labor

Answer 1

B. Cost Leadership

Step-by-step explanation:

Cost leadership is a term used when a company projects itself as the cheapest manufacturer or provider of a particular product or commodity in a competition. It is difficult to deploy the strategy because the management must constantly work on reducing costs at every level to remain competitive.