Question

Which of the following is one of the five major factors identified by Robert Smith that refers to ads that contain different ideas or switch from one perspective to another?

1) flexibility
2) artistic value
3) elaboration
4) relevance
5) synthesis

Answer 1

1) flexibility

The factor identified by Robert Smith that refers to ads that contain different ideas or switch from one perspective to another is "flexibility." Flexibility is one of the five major factors identified by Smith in his study of advertising effectiveness. It refers to ads that can be interpreted in different ways, contain different ideas or switch from one perspective to another. Flexibility is important because it allows ads to appeal to a wider range of people with different needs, interests and opinions.