Why is it important for international marketing managers and business practitioners to understand international trade theories?

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asked Feb 2, 2024 44.5k views

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MortenGR · Answer 1 · 2024-02-05T23:28:03+0000

The understanding helps them decide whether to embrace PLC versus factor proportions theory when seeking to sell abroad. The theory is essential in determining the best pricing strategy to use when exporting.

Why is it important for international marketing managers and business practitioners to understand international trade theories?

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