Question

Which three of the following actions can improve your conversion rate?

Don't use negative keywords

Use negative keywords to further refine audience traffic

Use specific keywords for better conversion rates

Use the Search Terms report to reach the right customers

Answer 1

Following are the three actions that can improve your conversion rate:-

1. Negative keywords can be used to further hone audience traffic. When you employ negative keywords, your advertisement won't appear when a user searches for those particular terms.
2. You can use specific keywords for better conversion rates, you might employ targeted keywords. More often than not, specific keywords have a higher conversion rate than general terms.
3. You can use the Search Terms report to reach the right customers. These reports show you how well your individual keywords are doing, in the form of a list.