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What is marketing mix definition

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The definition of marketing mix is the tactics employed by a company for promoting its product or brand in the market for moving ahead of its competitors. A mix of 4 P’s actually completes the marketing mix. Now the question that might cross your mind instantly is what are the 4 P’s? The first P is Price, the second P is the Product, third P signifies Promotion and the last but not the least important P or the fourth P is the Place.


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