The political platform or electoral program is the program with which a particular political party or candidate presents itself to an election and where its ideology, the values it defends, its proposals and its political or government action plans are declared. case to get to him. Its aim is to attract the public in general, but mainly to the voters, during an electoral campaign, to get their support and votes. However, the "political program" can be understood as a "manifesto" before society, that is, not specifically linked to the electoral conjuncture.