Good Morning! The device used by the media to persuade or entertain the audience is the emotional appeal. With the emotional appeal it is possible to manipulate the public reaction to a news or event, generating a general tendency of opinion (of course, there is no way to be sure of the result of this persuasion, after all, it does not always work). An example: the newspaper presenter begins to detail the life of a thug, stating his poor background and indicating that he could not feed himself, all in an attempt to reduce people's rejection of a thug. Hugs!