Well, the picture is cut off below choice-C, and the whole thing is 
very confusing to try and read because of trying to do all of your 
work in the holes and spaces around the choices. So I'm just 
going to ignore all of that, take the question, and work with it.
-- price of one book = k
-- total income if 1 book is sold = 1 · k
-- total income if 2 books are sold = 2 · k
-- total income if 100 books are sold = 100 · k
-- number of books for sale = 2b
-- total income if they're all sold = 2b · k
-- actual number that were sold = (2b - y)
-- actual total income = (2b - y) · k