Question

How does a business's corporate culture affect employee satisfaction? How does a business's corporation affect customer satisfaction?

Answer 1

Corporate culture is a set of beliefs and behaviors that characterize members of an organization and define its nature. Organization's goals, strategies, structure, and approaches to labor, customers, investors are all part of the corporate culture.

A dysfunctional corporate culture can negatively affect employee, customer service and because of that also customer satisfaction. Positive culture on the other hand can improve the relationships with the customers and might even help attract new clients.

Answer 2

A businesses corporate culture determines how a company's employees and management interact and handle outside business transactions. This should have a clearly articulated set of values that are prominently communicated to all employees and involve the way that firm vows to serve clients, treat colleagues, and uphold professional standards. This clarity and monitoring of roles and outcomes should maintain satisfaction of employees and customers.