Question

You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?

Answer 1

They are using catch phrases and empowering words to make you feel good about the product and want to buy it.

Answer 2

I think that it's Bandwagon ....