Question

How are some businesses capitalizing on social media at the time of someones death

Answer 1

Some businesses capitalize their social medias at the time of someone's death because they are creating condolence messages that many people will discover their businesses if they are looking for posts mentioning there deceased name on social media.

Answer 2

They'll post condolences messages etc which means many people will discover their business if they are looking for posts mentioning the deceased's name on social media.